Business Card – Yarnology requested a business card redesign. Their old card included multiple elements (a photo, a rainbow of colors and several different fonts) that made it hard to read. The goal was to streamline the business card into something that was far more simple and easy to read. I simplified the color palette using only black, white and red. The multiple fonts were traded out for one sans serif font family. Then, their yarn tangle logomark was accentuated by using it in the background as a watermark. Thus creating a more cohesive brand for their established store.
Store Stationery – A celebration in an envelope. Created to mail Customer Loyalty program gift cards. Utilized the 2014 Pantone Color of the Year Royal Eggplant and the most simple of fonts and celebratory catchphrases “Yay!” The structure of the letter Y is reminiscent of a martini glass, yarn balls instead of olives float in the “glasses.”
Missy Schneider Art Director
507.459.3101 | email@example.com
Blake Darst Multimedia Producer
507.312.9592 | firstname.lastname@example.org